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Roohaniyat is a brand reimagined for the Indian woman, with a unique design philosophy that centers around inclusivity, affordability, and sustainability in fashion. The brand believes that fashion should be accessible to everyone and should be created with a conscience that considers the environment. Roohaniyat's signature designs and vibrant patterns reflect the pure joy of contemporary, self-assured, and independent women in today's world. They achieve this by crafting ready-to-wear clothing from lighter fabrics, using handmade, hand-dyed, and hand-printed cotton, which maintains the essence of Roohaniyat's distinctive style. Their collections feature a delightful fusion of whites, subtle hues, and vibrant palettes, all adorned with a blend of ethnic and contemporary cuts, and charming, quirky embellishments.
Pratiksha Akar is the visionary founder behind the Jaipur-based label Roohaniyat. With a deep appreciation for Rajasthani culture, she has brought colorful and festive designs to the label. Her creativity and commitment to crafting unique fashion have propelled Roohaniyat to the forefront of the Indian fashion scene.
Roohaniyat's distinctive style is characterized by its commitment to using lighter fabrics and creating handmade, hand-dyed, and hand-printed cotton ready-to-wear clothing. This dedication ensures that their designs stay true to their signature style, which is a fusion of whites, subtle color palettes, and bursts of vibrant hues. The combination of ethnic and contemporary cuts, along with whimsical embellishments, adds a unique touch to their creations.